Creative Transformation Executive focused on driving growth through scalable systems, performance driven storytelling, and global workflows. I redesign how teams operate to increase output, reduce cost, and deliver high-performing creative at speed while maintaining brand story and quality.
20+ years leading creative, production, and content operations across major retail brands. Currently leading digital creative and workflow strategy across a multi-brand portfolio.
Selected Impact
Reduced fixed costs 55% while increasing output through operating model redesign and AI workflows
Returned 6,000+ hours annually (~3 FTE capacity) through automation and workflow systemization
Reduced design cycle time 85% (40 hours to 6 hours) using Figma-based production systems
Established follow-the-sun global production workflows supporting 21000+ digital assets annually plus 800+ pages of direct mail
Built AI-enabled workflows unifying 12+ disconnected marketing and data
inputs into structured channel intake systems
Enabled rapid campaign execution through newsroom-style creative model
Drove $24M incremental EBITDA through lifecycle marketing transformation and testing
Built high-performing teams recognized for elevating brand storytelling
at scale
Experience
Catalyst Brands
(JCPenney, Brooks Brothers, Aeropostale, Nautica, Lucky Brand)
Group Creative Director, Digital Creative & Web Design
January 2025 - Present, Plano, TX
Leading enterprise creative digital design and scalable production systems across six brands.
Redesigned operating model to absorb headcount reduction while maintaining and increasing output
Built cross-brand design systems and production workflows
Established global U.S. + Bangalore digital production model
Integrated Figma systems to reduce cycle time and rework
Partnered across marketing, product, and tech on CMS and content ecosystem evolution
JCPenney
Group Creative Director / Creative Director / Associate Creative Director
2013 - 2025, Plano, TX
Led omnichannel creative and production across web, CRM, app, social, and paid channels.
Reduced execution effort 87% through modular content systems
Led 30+ person omnichannel creative organization
Built content frameworks integrating storytelling and commerce
Partnered with CRM and analytics teams to scale lifecycle marketing performance
Directed photography and video for large-scale and celebrity campaigns balancing speed,
scale, and brand
Kohl’s Department Stores
Senior Art Director, Photography and Brand
2007 - 2013, Menomonee Falls, WI
Directed photography and video for celebrity partnerships and national campaigns, shaping visual storytelling during Kohl’s omnichannel expansion.
Eddie Bauer
Design Director, Print Communications
2006 - 2007, Seattle, WA
Directed print communications, photography and transition to digital photography production.
Lands’ End
Senior Art Director
2004 - 2006, Dodgeville, WI
Led creative photography and design for Kids division and supported early DAM and
workflow modernization.
Nordstrom
Art Director / Designer
1994 - 2004, Seattle, WA
Developed foundation in brand storytelling, photography, and large-scale retail production.
Tools, Systems & Platforms
Figma | AI-enabled workflows| Adobe Creative Suite
CMS & DAM systems (Sitecore, Xinet)
HTML / CSS | Global production workflows