Innovation requires intent.
I have always been fascinated the customer’s journey through a brand.
What catches our attention? What creates momentum? What turns a casual browse into discovery?
Beyond storytelling itself, I’ve long been drawn to the systems behind campaigns – how Teams operate, how workflows can flex and how changing technology, production and customer experience connect.
I build creative organizations that are designed to evolve, bringing together product, storytelling and production systems in ways that create speed and continue to elevate humanity within the work.
Ingrid Rorem is a Creative Director and systems thinker with 20+ years leading creative, production and customer experience across retail brands.
Multi-Brand Rewards
Ecosystem
Currently leading creative strategy and cross-functional deployment for a multi-brand rewards ecosystem launch, bridging creative and technology teams
to scale customer experience execution.
Live Event Creative Activation
Built a newsroom-style creative model for JCPenney’s “Inside Lane” partnership with Deep Blue Sports + Entertainment, enabling rapid-turn storytelling across photography, social, video and retail marketing during live athlete activations.
Omnichannel Store Launch
Partnered with the Jackman Agency and JCPenney CMO to launch the prototype Penney’s Store concept across photography, in-store digital, print and launch storytelling. Built and led a rapid-response freelance team to deliver the full campaign ecosystem in roughly 8 weeks.
BRAND LAUNCH - AIRWALKIntroduced an iconic skate brand to the JCPenney portfolio and a new generation through digital storytelling, product launch strategy and omnichannel creative.
Photography, Digital Site & Media, Social,
Store Graphics
CAMPAIGN | Diamonds @ JCPenneyDeveloped a high-impact jewelry campaign that began as a spec for internal clients and ultimately developed into a high impact jewelry campaign to elevate perception and drive engagement.
Photography, Direct Mail, Digital Site & Media, Social,
brand launch | FRYE & Co.Led Creative for the addition of Frye & Co. to
the JCPenney portfolio, creating a cohesive
e-commerce and marketing experience across channels.
Photography, Digital Site & Media, Social,
Store Graphics
Direct Mail | SOlitaires @ JCPenneyCreated focused Direct Mail aimed at specific jewelry categories and credit financing to inspire and convert customers at key points in their purchase journey.
Enterprise Creative Transformation
Redesigned operating models and production workflows across a multi-brand retail portfolio to increase output, reduce cycle time and support scalable omni channel execution.
Reduced fixed costs 55% and supported 21,000+ digital assets & 800 pages of direct mail annually
Reduced production cycle time from
40 hours to 6
Built scalable U.S. + Bangalore follow-the-sun workflows
AI-Enabled Workflow Systems
Developed structured intake and workflow approaches to connect fragmented marketing data and translate them into executable
channel information.
Connected 12+ fragmented inputs into unified intake systems
Prototyped AI-supported workflow web app translating briefs into executable creative structures
Returned 6,000+ annual production hours through automation
Reduced manual assembly, versioning and rework
Enterprise Learning & Enablement
Built internal creative learning and resource experiences to drive adoption, collaboration and cross-functional systems thinking.
Shifted teams from isolated file ownership into multiplayer creative workflows
Connected creatives, copywriters, developers and production teams through shared learning
Reduced friction and knowledge silos through collaborative systems and live conversation
Encouraged experimentation, operational transparency and cross-brand collaboration